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32.1
Marketing of products has been recognised as the weakest link for the
Tiny / SSI sector particularly those in the rural areas.
The following measures would be undertaken to facilitate assistance :
32.1.1
The policy of the State Government is to ensure that State Government
departments and various agencies under its control purchase their
requirement of store items from industries located within the State.
In order to achieve this, the product of industries located within the
State will be eligible for the facilities of preferential purchase by
State Government departments and the agencies under its control. Various
departments of the State Government and the various agencies under its
control would ensure ,without compromising the quality , that minimum
75% of the total order placed with respect to any such tendered item be
supplied exclusively by the manufacturing industrial units located
within the State.
It would also be ensured that 33% of the total annual purchase by any
department /agency should be exclusively supplied by the manufacturing
small scale industrial units located within the State.
In order to provide the price preference facilities , with respect to
certain identified item (s) being manufactured by the Small Scale
Industries located within the State , with the objective of providing
competitiveness to such items (s), a High Level Committee would be
constituted by the State Government, which shall duly assess the
competitiveness of such items as referred and make recommendations. The
State Govt. shall ensure appropriate action with respect to such
recommendations to encourage such small scale industrial units. Price
preference shall be admissible as per the provisions to the industrial
products of the small scale industrial units.
The Central Government, its various agencies and private / joint sector
industries located within the State will be persuaded to accord similar
facilities to the products of local industries. New industrial units
coming up in the State will be persuaded to patronise local industries /
firms for construction / supply of materials.
32.1.2
Local Small Scale Industrial units registered with DIC / IADA shall have
to deposit only 50% of the earnest money while submitting tenders with
the State Government departments and various agencies under its control.
32.1.3
The problem of delayed payment to SSI Units by the Govt. Departments /
Corporations / Boards or large industrial undertakings creates severe
financial constraints to SSI. To tackle this problem, the State
Government would constitute an “Industrial Facilitation Council” at
Ranchi as per the provisions of the “Interest on Delayed Payments to
Small Scale and Ancillary Industrial Undertaking Act, 1993”.
32.1.4
The State Government would additionally take the following initiatives :
* Develop a strong data base to provide trade and export related
information.
* Purchase of ISO / ISI certified products will be given preference.
* The Government will assist NGOs and other such agencies, which
facilitate marketing of products in rural areas.
* Organising Buyer – Sellers meet involving public sector / private
sector enterprises.
* Organising Trade Fairs / Handicrafts Melas for marketing assistance
inside and outside the country.
* Encouraging E-Commerce.
32.2
PREFERENCE IN CASE OF PURCHASE OF RAW MATERIAL
The raw material generating units shall be persuaded to give purchase
preference to the local industries for supply of such raw material ,
whose production is dependent upon the supply of such raw materials.
Similarly, the PSU’s / Private Sector large industries, located within
the State would be persuaded to give purchase preference to the products
of the local industries while making purchases of raw materials and
other items required by it. Preference would also be given to the local
industries in supply of forest produce available in the State.
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